The boys ditched their Capri-Suns yesterday and went out to party after their debut album Up All Night sold 12 million copies in the last year – that’s more than any other band in the UK.
So while the likes of Noel Gallagher, Arctic Monkeys and Kasabian re-evaluate their music careers and cry into their waxy jackets and 1950s haircuts, the One Direction lads received a special disc last night by Syco and Sony Music.
It's another sign that the X Factor runners-up are following the footsteps of iconic British band The Beatles, as their worldwide fan base and record sales continue to smash records while showing no signs of slowing down.
After receiving the plaques they went out to celebrate in swanky London nightclub Chinawhite with some friends and management to have a few drinks, do some awkward drunk dancing and wake up blurry eyed and fluffy haired.
Liam Payne said: “We are obviously ecstatic and humbled by our award.”
He added: "We have an incredible team of people around us who have helped us achieve this and above all we would like to thank our fans. We owe all our success to them."
It wasn’t the only good news Harry Styles, Niall Horan, Zayn Malik, Louis Tomlinson and Liam received last night because the five-piece were nominated for two accolades at MTV Video Music Awards 2012.
They are nominated for Best New Artist and Best Pop Video - and fans will be pleased to hear they are also at the Staples Center in Los Angeles on September 6.
Louis will be hoping the hysterical cheers and screams from fans won’t be too loud as he admitted this week that he suffers from tinnitus.
Worried managers now insist the quintet – Louis, Harry Styles, Niall Horan, Zayn Malik and Liam Payne – wear protective earpieces when on stage and during all rehearsals.
Louis, 20, was bombarded by screams as One D performed in Liverpool last week and he suffered three days of headaches as a result.
Shortly before headlining at the city’s Radio City Live, he said: “I am going slightly deaf in my right ear. It’s tinnitus... something like that.
“All our fans are always very loud, especially Scousers.”
While it is understood Louis has not been formally diagnosed with the ear condition – which, if untreated, can lead to deafness – he has been warned about playing music too loudly, including on his iPod.
A source close to X Factor stars One D says: “Screams during gigs have started affecting the boys on stage.
“They are only young and still developing, so management insist they wear hi-tech earpieces and filters to reduce the volume of the screaming and the music.
“When Louis made his comments he had really bad earache. Thankfully, this has now cleared up but he knows to be careful in future.”
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