martes, 10 de septiembre de 2013
Beatles’ Apple Records launches as apartments
The former headquarters of The Beatles’ record company in London’s West End was recently released to market as The Apple Apartments, offering investors a unique opportunity to own a piece of Fab Four history. In a year that marks the 45th anniversary of the closure of the Apple Records and Boutique, and also the 50th anniversary of the formation of the Beatles, specialist investor and developer The Malins Group has restored and redesigned the interior of the Grade II listed building at 94 Baker Street to create five apartments. “Our inspiration came from the exuberance and imagination of the Fab Four – and we have tried to capture that, as well as a sense of the avant garde, for which The Beatles were renowned,” said Lauren Atkins, managing director of The Malins Group, whose portfolio includes residential developments in Belgravia, Chelsea, Knightsbridge, Mayfair and Westminster. “The Apple Apartments have a unique place in the history of The Beatles and this is a chance to own the ultimate slice of memorabilia in the heart of fashionable Marylebone village.” As well as the base for The Beatles record empire in the late 1960s, the Apple Boutique was opened at street level selling clothes and accessories. According to Paul McCartney, the aim of the shop was to create “a beautiful place where beautiful people can buy beautiful things.” The launch party in December 1967 was attended by John Lennon, George Harrison, Eric Clapton, Jack Bruce, Cilla Black and Kenneth Tynan. The Apple Apartments are offered for sale through KAY & CO LONDON.